The following is a Plus Edition article written by and copyright by Dick Eastman.
Do you have a blog or a personal web pages? If so, you want to make it easy for others to find on the World Wide Web. Which do you think works better?
Insert the name of your blog or personal web pages in place of “smithfamily” in the above examples.
For instance, the “real address” of this newsletter used to be http://www.typepad.com/eastmans_online_genealogy, but I found that nobody could remember that. I changed it to http://www.eogn.com and found that most people could remember the four-letter domain name of eogn, which stands for “Eastman’s Online Genealogy Newsletter.” The number of readers of this newsletter jumped dramatically within a few weeks after I changed the domain name.
Having your own domain name looks a lot more professional than does “piggybacking” onto someone else’s domain name.