The following announcement was written by the folks at Heirloom Registry:
‘White Friday’ Anyone? Heirloom Registry Launches Family History Campaign as Alternative for Holiday Shoppers
FERNDALE, WASH. – NOVEMBER 24, 2015 – The Heirloom Registry’s fourth “No More Stuff” campaign will officially kickoff with “White Friday,” an alternative to Black Friday that encourages shoppers to stay home with families and have fun with family history instead of simply buying more “stuff.”
“Instead of waking up earlier and earlier on Friday, battling the traffic and fighting the crowds for more stuff, what if you gave White Friday (#WhiteFriday) a try instead?” asks Mike Hiestand, Heirloom Registry founder. “We’ve run our campaign to encourage people to re-think the relationship they have with the objects and things that surround them before they head out shopping for things they may not really need or even truly want.”
The holiday campaign (#NoMoreStuff) runs from Nov. 27 through Dec. 31. It first started in 2012, but the declaration of White Friday as the official launch date is new to 2015. Participation in White Friday is easy, Hiestand explains. Participants sleep in, have a leisurely breakfast and then gather family and a few family heirlooms from around the house.