Writing in Investor's Business Daily, Patrick Seitz says, "The leading genealogy Web site company, MyFamily.com, is looking to expand beyond its base of hard-core genealogists and attract more mainstream folks interested in their family history.
The privately held company based in Provo, Utah, has 830,000 subscribers to its online services, mostly to Ancestry.com. MyFamily plans a big advertising push starting in January. It expects to spend about $10 million on TV and radio ads next year, its first such ads."
The article quotes MyFamily.com Chief Executive Tim Sullivan as he talks about the company's goals for growth. MyFamily expects to generate earnings before interest, taxes, depreciation, and amortization this year of at least $28 million on sales of $150 million. Sullivan's main challenge is to rekindle sales and earnings growth at the company. Sales tripled to $140 million in 2005 from $43 million in 2002. Earnings on an EBITDA basis last year were $23 million.
You can read the entire article at http://www.investors.com/editorial/IBDArticles.asp?artsec=17&issue=20061101