Plain text may be a fine way to send a newsletter, but if you want your message to get noticed and not sent to the virtual trash can, HTML can help you upgrade your organization's image.
I have some experience with e-newsletters, having sent roughly 15 million e-mail newsletters over the past eleven years (that's number of addressees times 52 weeks times eleven years). For many years I sent the newsletters in plain, ASCII text. That sufficed at the time, but technology changed, along with the tastes of newsletter readers. Instead of just boring, black-and-white text, an HTML newsletter includes text with different kinds of formatting (bold, colored text, different fonts, and other treatments), pictures, background colors, and columns. I now send the Plus Edition issues of this newsletter in HTML. This week I thought I would share some of my experiences.
The remainder of this article is for Plus Edition subscribers only.
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Non-Plus Edition subscribers can purchase both parts #1 and #2 combined together in one article shortly at http://www.lulu.com/content/627736
If you decide to subscribe to the Plus Edition right now, you will be able to immediately read this article online. For more information about subscribing to the Plus Edition of Eastman's Online Genealogy Newsletter, visit http://www.eogn.com/plus