This is the third of a five-part series of articles.
In the first article in this series, I described how to create web sites and CD-ROM disks of genealogy information that others will be interested in purchasing. In the second article, I described how to advertise your products online and how to create a "web store." This week I will address another requirement that can be more complex than the other two: how to collect the money.
For this week's article, I will describe taking payment for CD-ROM sales. Payment collection for information on web pages and other "electronic delivery" of information will be described in a later article.
Obviously, you can require the buyer to send a check to you in the mail in a manner done by catalog orders for decades. However, that is old-fashioned in today's online age. Anyone who demands payment by check undoubtedly will lose sales as potential buyers will look elsewhere for vendors who accept credit cards online.
When a potential customer has a credit card and wishes to purchase your information, how do you convert that to money in your bank account?
The remainder of this article is for Plus Edition subscribers only. All five installments of this article may be purchased from the archives at http://www.lulu.com/content/1015864.