This is the second installment of a five-part article.
First of all, I'll offer a short follow-up to last week's article: I kept using the word "you" in that article. As a newsletter reader pointed out, "you" can be either singular or plural. This applies to the money-making ideas I’m describing in this series of articles.
You can start this business by yourself, with a partner, with your family, with a local genealogical or historical society, or with any others who share your interest in electronically republishing old books and extracts from records. In fact, e-publishing is an excellent method for genealogy societies to republish old books and records at low cost. A society can provide a valuable service as well as earn a revenue stream that may be difficult to duplicate elsewhere.
Last week's article focused on the mechanics of scanning old books and other documents, converting them to computer files and (optionally) to CD-ROM disks. This week I will describe practical methods of advertising and selling the information. In next week's article, I will describe methods of collecting payment.
The remainder of this article is for Plus Edition subscribers only. All five installments of this article may be purchased from the archives at http://www.lulu.com/content/1015864.