The following announcement was written by FindMyPast.com:
Customers of the service offered "Best Price Guarantee" when they renew their subscriptions: key subscription packages even better value for money
Findmypast.com, the UK family history website, today launches a new customer loyalty scheme and is also making a number of changes to its pricing. The loyalty scheme will reward the website's existing customers by providing a "Best Price Guarantee" when they renew their subscriptions to findmypast.com's Discovery and Explorer packages.
The "Best Price Guarantee" scheme is designed to build on findmypast's commitment to customer service and has been developed after research among the website's visitors and customers as well as a number of pricing tests during the summer.
Ian Tester, Head of Sales & Marketing at findmypast.com, explained: "We've made these changes in response to customer feedback and because of our commitment to customer service. Too many businesses offer discounts to new customers but neglect the people who have already chosen their service - we don't think that's a great idea. We are happy to guarantee that the price available to a findmypast customer who renews is the best price we will offer to anybody".
At the same time, the company has changed its pricing options to simplify the choice available and provide better value for money. The pricing changes include lowering the price of key subscription packages, introducing shorter subscription periods and reducing the number of pay-per-view packages available to non-corporate subscribers. This is part of an overall philosophy of making the service easier to use, led by findmypast's product development team.
Paul Yates, Head of Product and Services at findmypast.com, commented: "These changes simplify the pay-per-view options and emphasise the great value for money of our subscription packages. Making changes like these is part of our philosophy of making constant improvements to our service." Yates added, "We always try to listen to what our customers are asking us for: that's the only way to make sure we deliver the best service to them".
The loyalty scheme and pricing changes are effective immediately and available to all customers via the findmypast website at www.findmypast.com.
Details of the new loyalty scheme and pricing changes:
"Best Price Guarantee" is available to all findmypast customers renewing a Discovery or Explorer subscription. It is not available to customers who purchase a 1 month Voyager subscription although they are offered a discount to upgrade to the other packages.
Pay-per-view packages reduced from 5 options to 2, as follows -
- 60 units valid for 90 days @ £6.95 (no change)
- 280 units valid for 365 days @ £24.95 (no change)
Subscription packages changed as follows -
- 12 month Explorer package reduced from £125.00 to £89.95
- New 6 month Explorer package introduced at £54.95
- 3 year subscription packages discontinued
- No changes to Discovery and Voyager subscription packages