It looks like The Generations Network, Inc., parent company of Ancestry.com, is changing its online advertising focus. The following announcement was written by Interevco Ltd.:
NEW YORK and PROVO, Utah, Sept. 26 -- The Generations Network, Inc., parent company of Ancestry.com, the world's largest online family history resource, announced today that it has named Interevco as its online advertising sales representative. Interevco will also consult with the organization in developing online advertising sales strategies for their leading genealogy and family history database sites, including the Ancestry.com network of sites, Genealogy.com, Myfamily.com and RootsWeb.com.
"With a vastly increasing interest in family history and social networking in virtually every Internet-friendly country, we intend to fully leverage the power of online advertising," said Tim Sullivan, CEO of The Generations Network. "We are confident Interevco's exceptional understanding of the online ad sales industry will allow us to connect our baby boomer member base to the online ad community."
"We are thrilled to be working with The Generations Network. With more content than any other online family history web site, The Generations Network's worldwide properties reach over 8 million unique visitors and 370 million page views monthly, providing the reach and depth of audience for the desired baby boomer target," states Paul DeBraccio, CEO Interevco. "In addition to the Boomer reach story, the Generations Network has great health, travel and finance numbers, in keeping with the nature of the site and boomer lifestyle. Interevco is no stranger to these categories, representing other boomer properties such as Prevention Magazine online, AARP, and dLife to name a few."
About Interevco Ltd.
Interevco http://www.interevco.com/ is a leading online Consulting and Sales firm representing top publisher sites such as Prevention Magazine Online, AARP, dLife and others. Interevco offers exclusive and custom online media opportunities, sophisticated online/offline and mobile programs, turnkey promotions across multiple sites, sponsorships and has partnerships with brands such as Amgen, Pfizer, Sanofi-Aventis, Kimberly-Clark, GlaxoSmithKline, Astellas Pharmaceuticals, Merck/Schering-Plough Pharmaceuticals, Eli Lilly and Company, Kellogg's, Kraft, General Mills, and Masterfoods.
About The Generations Network
The Generations Network is the leading online network connecting families across distance and time. The Generation Network's tools, content and community empower individuals to find people most important to them - and discover and share their unique family stories. The Generations Network family of websites includes MyFamily.com, Ancestry.com, Genealogy.com, RootsWeb.com, Ancestry.co.uk, Ancestry.ca, Ancestry.com.au, Ancestry.de, Ancestry.it, Ancestry.fr and Ancestry.se. The Generations Network also publishes Family Tree Maker(R), the No. 1 selling family tree software, Ancestry Magazine and more than 50 book titles and numerous databases on CD-ROM. For more information on The Generations Network visit http://www.thegenerationsnetwork.com/. In total, The Generations Network properties receive 8 million unique visitors worldwide and over 370 million page views a month.
Oh great - more advertizing on a PAID subscription web site. It's like ads for Coca-cola before watching a movie you paid $10 to see!
I would be happy to spend an extra ten dollars a year NOT to see advertizing, and I am sure there are others out there who feel similarly. Hopefully Interevco will pursue that as an option...
Posted by: Susan Daily | October 01, 2007 at 11:25 AM