The following announcement was written by brightsolid (and it looks like they deliberately use a lower case "b" in the corporate name):
NEW NAME AND NEW ORDERS SIGNAL
UK EXPANSION FOR SCOTLAND ONLINE
brightsolid future for leading internet services business
Scotland Online, the leading internet services business and the parent company of family history website findmypast.com, has re-branded as brightsolid, in recognition of its evolving position in the UK business market and growing range of online expertise and products.
The company is experiencing significant growth, helped by new business across the range of its activities.
brightsolid has recently acquired the leading family history company findmypast.com. The company also won the contract to digitise, license and publish the 1911 Census of England and Wales from The National Archives in Kew. In addition brightsolid operates scotlandspeople.gov.uk, which is a partnership between the General Register Office for Scotland, the National Archives of Scotland and the Court of the Lord Lyon.
"In an increasingly complex world we help clients to design and implement high volume, high availability, high performance online products and services, and have done so successfully since we became one of the pioneering Internet companies of the mid 1990s." commented brightsolid chief executive Chris van der Kuyl.
"We are also one of the world's most successful online family history businesses, having designed and created some of the web's most popular destinations. We are growing in this sector, both organically and through strategic partnerships, such as the acquisition of findmypast.com."
The brightsolid brand was developed after extensive research among major customers and other key stakeholders. While there was an overwhelmingly positive response to the company's reputation, it was felt that it could do even more to emphasise the high quality and range of its products and services.
The new name reflects the research conclusions that the company was seen to be "bright" in terms of its people and approach, and "solid" in terms of its resilient infrastructure and delivery.
The re-branding is among a raft of changes approved by brightsolid's board, which recruited Mr van der Kuyl to his role late last year, and supported the recent acquisition of findmypast.com from Title Research Group. brightsolid is owned by publishers D.C. Thomson (DCT) and Noble Grossart Investments (NGI).
"We aim to be the business-critical ISP of choice," added Mr van der Kuyl. "we will also create new ventures from within our core business - just as we did with our family history venture."
brightsolid owns and operates a purpose-built, highly specified data centre underpinned by a fully resilient and secure network.
Business continuity is also ensured with dual location and disaster recovery options including a fully equipped Workplace Recovery suite managed via its partnership with SunGard.