The following announcement was written by Familybuilder:
NEW YORK, NY -- October 23, 2008 -- New York City-based Familybuilder‚ (http://www.familybuilder.com), maker of Family Tree, the fastest-growing genealogy service on the Internet, today announces the appointment of David Rheins as its Chief Marketing Officer. Rheins is a seasoned leader with 20+ years experience designing and implementing strategies for the dynamic growth of major traditional and new media brands. An expert in social media and creative marketing, Rheins will bring Familybuilder’s online genealogy services and low-cost DNA test kits for consumers to market.
Prior to joining Familybuilder, Rheins ran DMR Consulting, a media and entertainment marketing shop. Prior to that, Rheins served as Senior Vice President of Marketing and Strategy for AOL Interactive. He has a proven track record in building and managing winning teams and organizational excellence at some of the world's most successful media brands, including Time Warner, iVillage, Corbis, Spin Magazine and Rolling Stone.
Familybuilder, with its 4+ million users and 20+ million family tree profiles, is the #4 online genealogy destination in the world (per comScore) and the only genealogy service to operate a family tree application on all the major social networks, including Facebook, MySpace, Bebo, Hi5, and Orkut. The company's foray into low-cost DNA testing services (sub $60) is unprecedented.
"We're thrilled that David is joining our team at Familybuilder," said Ilya Nikolayev, CEO, Familybuilder. "David has a wealth of expertise in marketing both small and large brands and has a keen sense of how to leverage social media to generate mass market appeal. We're looking forward to growing Familybuilder with him."
"Familybuilder represents all that is right with the social media landscape," said Rheins. "I'm excited to serve the millions and millions of people who lean on Familybuilder to help build their family trees and make connections with their relatives. Familybuilder’s low-cost DNA test presents a wonderful opportunity for families everywhere and I'm excited to bring it to market."
Familybuilder is a NYC-based software company that builds genealogy and family-oriented applications. Familybuilder is the only genealogy service to run a family tree application on all the major social networks (Facebook, Bebo, MySpace, Hi5, and Orkut) and is the only genealogy service to bridge together family trees across these networks and the Internet at-large. Familybuilder is quickly becoming one of the most-used genealogy services online and is ranked as the #4 online genealogy service in the world (per comScore) with over 4 million users and over 20 million family tree profiles as part of its Family Tree application. Per Adonomics, Familybuilder ranks in the top 50 applications found on Facebook (out of 38,000). The company raised its Series A round of financing in February 2008 led by London-based DN Capital. Familybuilder launched in June 2007 and is privately held. Further information on the Familybuilder Global Network, its DNA offerings and links to its Family Tree applications on the various social networks can be found at http://www.familybuilder.com.