I wrote a couple of days ago (http://blog.eogn.com/eastmans_online_genealogy/2009/05/tgn-ancestrycom-to-purchase-friends-reunited-or-genes-reunited.html) about a rumor that The Generations Network was inquiring about purchasing Friends Reunited from cash-strapped ITV. Now the Brand Republic web site reports that FindMyPast.com is also interested. This may turn into a true auction.
ITV is understood to have received a number of approaches regarding its social networking site Friends Reunited, which is thought to be worth less than £50m ($76 million U.S. dollars). The Generations Network in the US, which owns Ancestry.com and Genealogy.com, and Scotland-based Brightsolid, the owner of Findmypast.com, have both asked for the information memorandum on Friends Reunited.
The sale of Friends Reunited is being handled by Credit Suisse and was first predicted in February before ITV confirmed in March that it would sell the business it bought in 2005 for £175m.
You can read more at http://www.brandrepublic.com/News/906390/Two-bidders-emerge-ITVs-Friends-Reunited/.