The Generations Network, the American owner of Ancestry.com and Genealogy.com, and Scotland-based Brightsolid, the owner of Findmypast.com, are understood to have asked for the information memorandum on Friends. They are likely to be particularly interested in its Genes Reunited division.
An article published in the Telegraph.co.uk states that the value of Friends Reunited is thought to be in the region of £40m (roughly $60 million U.S. dollars), according to analysts. That is a major loss for ITV which purchased the site in 2005 for £175m (roughly $275 million U.S.).
The Friends Reunited website has faced stiff competition from similar websites such as Facebook.