Census 2010 Super Bowl Ad Aims At Motivating You To Fill Out Forms

To motivate you to fill out the census form, the Census Bureau will run a Super Bowl 2010 ad, according to Media Daily News.

The Feb. 7 game on CBS comes soon after the Census kicks off a $300 million-plus outreach campaign. And importantly, just a few weeks before the Bureau begins disseminating its questionnaires.

The Super Bowl offers a chance to swiftly reach a massive amount of the U.S. audience. Last year, 151.6 million people -- about half of the U.S. population -- watched at least a portion of the game. On average, the game was seen in 48 million homes and viewed by 98.7 million people.

The Super Bowl takes place only a couple weeks before the 2010 Census forms are sent out. The question is: Will the Census Super Bowl 2010 ad be funny?

You can read more at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119207.

A note to newsletter readers outside North America: the Super Bowl is a strange ritual that takes place each year in the United States. It's tough to explain. In fact, we don't understand it either.