This is highly speculative but it does make for interesting reading. Writing in The Money Times, columnist Rick Aristotle Munarriz speculates that Google may want to acquire Ancestry.com.
Munarriz writes:
Munarriz writes:
Ancestry.com (Nasdaq: ACOM)I have my doubts. It appears that Munarriz does not have any inside information. He's just guessing. But it certainly sounds interesting...
The leading genealogy site went public this month, so Google has a shot to grab it while it's still in the crib.
Ancestry.com is profitable and growing quickly. Website users have created more than 12 million family trees, lush with profiles of 1.25 billion descendants. This isn't a perfect model; the premium subscription approach brings in money, but it also attracts problematic churn rates. It's also just a matter of time before free, ad-supported models make a bigger splash.
However, Google's prime business is attracting folks looking for something. Isn't this what Ancestry.com is all about?
You can read the full article at http://www.themoneytimes.com/featured/20091113/whats-next-googles-buy-list-id-1090845.html.
