Though the late-night battle continues, NBC today announced its post-Winter Olympics schedule. The item, of interest to genealogists is the introduction of "Who Do You Think You Are?". The show will air every Friday night at 8 to 9 PM (Eastern time), starting March 5.
The program will be aired every Friday night until "Friday Night Lights" returns on April 30.
“Who Do You Think You Are?” gives viewers an up-close and personal look inside the family history of some of today's most beloved and iconic celebrities. Among the celebrities featured are Matthew Broderick, Lisa Kudrow, Spike Lee, Sarah Jessica Parker, Susan Sarandon, Brooke Shields and Emmitt Smith. Ancestry.com is NBC's official partner on the series. From executive producer Kudrow (“Friends,” “The Comeback”) - in conjunction with her production company Is or Isn't Entertainment and the U.K.'s Wall to Wall productions - “Who Do You Think You Are?” is an adaptation of the hit BBC television documentary series created and executive-produced by Alex Graham.
You can read the official announcement on NBC's web site at http://www.nbc.com/news/2010/01/14/nbc-presents-post-winter-olympics-primetime-schedule-beginning-march-1/.