The new genealogy series Who Do You Think You Are improved in its second week and helped NBC to second place on Friday, just 0.1 behind leader CBS, according to Nielsen overnights.
"Who" averaged a 1.8 adults 18-49 rating, up 13 percent over a 1.6 for the previous week's debut and up 50 percent over the network's average for the 8 p.m. timeslot last year.
A 1.8 isn't a great rating, but on a Friday night it's pretty strong, especially for an on-the-cheap program about tracing celebrity ancestry. "Who" finished second in the slot to CBS's "Ghost Whisperer," the night's top show with a 1.9.
You can read more in an article by Toni Fitzgerald in Media Life at http://www.medialifemagazine.com/artman2/publish/Overnights_50/Big_bump_for_Who_Do_You_Think_You_Are.asp.