The U.S. version of Wall to Wall's original format Who Do You Think You Are?, which premiered in the U.S. on NBC last Friday night, has been sold by Outright Distribution into eight new territories. Wall to Wall has previously sold the U.K. version of the program in other countries and now has added the U.S. version to international distribution.
The show has been purchased by Australia’s Nine Network, New Zealand’s Prime network, Rogers Broadcasting in Canada, DR Denmark, MTV3 in Finland, SVT in Sweden, RTE.
Chris Bonney, the managing director of Outright Distribution, commented: "Who Do You Think You Are? is such a unique and clever format and it's great to see that the launch of the U.S. version has been so well received by U.S. viewers. With such a strong A-list lineup, it has attracted some top-quality international buyers already, and we are confident there will be lots more deals to come."