A newsletter reader wrote today and asked, "I keep seeing web addresses like http:/goo... They are new and strange to me anyway. Would you do an article about these new "prefixes?" This is the article she suggested.
In short, those "goo.gl" links are part of a great new service from Google. The Google URL Shortener at goo.gl is a service that takes long URLs (web addresses) and squeezes them into fewer characters to make a link easier to share, tweet, or email to friends.
Over the years, I have experimented with a number of URL shortening services, including TinyURL.com, bit.ly, ShortURL.com, and others. However, when I first tried Google's new service, I quickly dropped the others.