The following is a Plus Edition article written by and copyright by Dick Eastman.
Insert the name of your blog in place of "myblog" in the above examples.
For instance, the "real address" of this newsletter used to be http://www.typepad.com/eastmans_online_genealogy but I found that nobody could remember that. I changed it to http://www.eogn.com and found that most people could remember the four-letter domain name of eogn, which stands for "Eastman's Online Genealogy Newsletter." The number of readers of this newsletter jumped dramatically within a few weeks after I changed the domain name.
I will also suggest having your own domain name looks a lot more professional than does "piggybacking" onto someone else's domain name. I suspect that most bloggers would prefer to use custom domain names, be it "www.myblog.com" or whatever name they choose. Many blogging services allow you to use your own custom domain name in place of the default name.
If you already have a domain name for non-blogging activities, you can add a blog to the existing web site without installing any software. For instance, I already owned www.eogn.com so I created a new blog on TypePad.com and mapped it to blog.eogn.com. That allows me to publish a blog under my own domain name while keeping the rest of the site on a separate web server. "www.eogn.com" points to one web server in Houston while "blog.eogn.com" points to a different web server in San Francisco. Most visitors are unaware of the difference.
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