The following is a Plus Edition article written by and copyright by Dick Eastman.
NOTE: This article has little to do with genealogy. However, I suspect it will be interesting to all bloggers, including genealogy bloggers. Thomas MacEntee's list at http://goo.gl/4fR5A now itemizes more than 1,900 genealogy blogs, so I will offer the article here for the genealogy bloggers and for anyone else interested in professional blogging.
I spent three long days this week at the BlogWorld & New Media Expo, held at the Jacob Javits Convention Center in New York City. It was advertised as the World's Largest Social Media Conference and Tradeshow. I cannot verify that it is "world's largest;" but, after three days of wandering the exhibit hall and presentation rooms, I can verify that it certainly was big. The exhibit hall was a rather modest size, but up to ten simultaneous presentations (tracks) were offered all day long for three days. About 1,000 bloggers, would-be bloggers, authors, online publishers, ad agency employees, and media experts were in attendance.
The expo was not about genealogy. In fact, I believe I was the only person in attendance who publishes a genealogy newsletter or blog. However, I met a lot of others at the expo who write online content covering a wide variety of topics. The presentations covered all sorts of things, including how to publish online, how to publicize your blog, how to monetize a blog, how to find sponsors, copyright issues, new media and the law, and numerous case studies of past blog and online marketing successes and failures.
At one point in the expo, I heard the statement that "Wiley Books signed 10+ authors at BlogWorld 2010.” Professional connections made at this conference obviously work!
I thought I would share some of my experiences and lessons learned. And, no, I didn't sign a book deal... yet.
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