Last week I changed the method of sending the Plus Edition newsletter. Instead of publishing the entire weekly edition in a long, long email message, I sent a much shorter message that gave the headlines and a link to click to read the entire newsletter on the web at http://www.eogn.com/wp/thisweek.htm.
For the first time in seven years, I have now spent seven continuous days without receiving a single message of "I didn't receive the Plus Edition newsletter this week." In other words, it worked.
If possible, I would prefer to send long email messages that contain the entire Plus Edition newsletter. However, experience has shown that long email messages will never achieve 100% deliverability. Spam filters often block those long email messages. In conversations with a number of other people who also send email newsletters, I have found that all of them have somewhat similar experiences to mine.
What the Internet really needs is an email method that works 100% of the time for all non-spam email messages and yet also blocks 100% of the spam. Sadly, such a system has not yet been invented. If that does ever become available, I will switch to it. Until then, I will use the one method that does work today 100% of the time: a shorter email message that contains a link to the latest newsletter online at http://www.eogn.com/wp/thisweek.htm.
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