23andMe has listened to its customers and decided to eliminate the subscription model beginning on Thursday, announcing the new price going forward will be $299. Existing customers who have already completed their subscription commitment of 12 months will not be required to pay the ongoing subscription in order to remain part of the 23andMe community and the rest of us will only be required to finish out the remaining portion of our initial 12 month subscription. This eliminates the concerns of genetic genealogists who were worried about the impact of losing Relative Finder matches with subscription lapses.
You can read more on CeCe Moore's Your Genetic Genealogist blog at http://www.yourgeneticgenealogist.com/2012/05/23andme-eliminates-subscription-model.html
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