The promotion, which launched on 20 August 2012 throughout the UK, will run across 528,000 70cl and 1-litre Family Reserve bottles. It will offer an instant free reward of a £10 voucher to redeem at findmypast.co.uk via a unique alpha numeric code. Customers will then receive an email directing them to a dedicated website at www.findmypast.co.uk/grants
Oliver Dickson, Grant’s senior brand manager, said: “The Grant’s brand is steeped in family history and tradition. We wanted to create a campaign which not only communicated the Grant’s legacy, but which actively engaged our customers to seek out their own family stories.”
You can read more at http://goo.gl/gt59x
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