He also wrote:
"The difference is that while users search on Google to find information they’re looking for, with Mocavo, they’re finding information they didn’t even know they wanted. Consider that many things users search for on Google get directed to the most popular sites. For genealogists though, you don’t want the most popular site, you want obscure information that wasn’t previously known. After all, if it’s popular, you probably already know it from previous research."You can read the full article at http://goo.gl/kPDx2
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