A new study estimates people searching for their roots will be worth £2.4 billion ($3.82 billion US dollars) to Scotland over the next five years. The potential of so-called ancestral tourism has been outlined in a report by consultants TNS, which estimates a potential market of 50 million people of Scottish ancestry. But services need to be improved if Scotland is to cash in, including promoting existing research facilities, specialist tour operators and the creation of budget “genealogy packages”.
The next big campaign is to be rolled out within weeks to persuade Scots to discover their homeland in 2013 – the Scottish Government’s “Year of Natural Scotland”.
You can read more in an article by Brian Ferguson in the Scotsman.com web site at http://goo.gl/20ex6.