Boy, the time does fly! Seventeen years has slipped by in almost the blink of an eye. It seems like only yesterday that I sent the first e-mail newsletter to about 100 people, mostly members of CompuServe's Genealogy Forums. None of them knew in advance that the newsletter would arrive; I simply mailed it to people who I thought might be interested. In 1996 nobody objected to receiving unsolicited bulk mail; the phrase "spam mail" had not yet been invented. I shudder to think if I did the same thing in today's Internet environment.
Here is an excerpt from the first newsletter sent January 15, 1996:
Well, it's started. This newsletter is something that I have been considering for a long time, but I finally decided to "take the plunge." I've subscribed to several other electronic newsletters for some time now and have found them to be valuable. On many occasions I have said to myself, "Someone ought to do a weekly newsletter for genealogy news." One day the light bulb went on, and I decided that perhaps I was that someone.
I hope to collect various bits of information that cross my desk and appear on my screen every week. Some of these items may be considered "news items" concerning events and happenings of interest to computer-owning genealogists. Some other items will be mini press releases about new genealogy software or other products and services that have just become available. I may write a few articles about things that are not genealogy-related but still seem to be of interest to me and probably to the readers. This may include articles about online systems, operating systems or other things that affect many of us.
You will also find editorials and my personal opinions weaving in and out of this newsletter. Hopefully I will be able to clearly identify the information that is a personal opinion.The original plan has been followed rather closely in the seventeen years since I wrote those words. The newsletter still consists of "events and happenings of interest to computer-owning genealogists," "mini press releases about new genealogy software or other products and services," and "a few articles about things that are not genealogy-related but still seem to be of interest to me." I have also frequently featured "editorials and my personal opinions."
The expected audience of this newsletter includes anyone in the genealogy business, any genealogy society officers and anyone with an interest in applying computers to help in the research of one's ancestors.
I chose to distribute in electronic format for two reasons: (1.) it's easy, and (2.) it's cheap. In years past I have been an editor of other newsletters that were printed on paper and mailed in the normal manner. The "overhead" associated with that effort was excessive; I spent more time dealing with printers, maintaining addresses of subscribers, handling finances, stuffing envelopes and running to the post office than I did in the actual writing. Today's technology allows for a much faster distribution, and it is done at almost no expense to either the producer or the subscribers. I want to spend my time writing, not running a "newsletter business."
Since the expected readers all own computers and almost all of them use modems regularly, electronic distribution seems to be the most cost-effective route to use. It also is much lower cost than any other distribution mechanism that I know of.
One thing that has changed is that the newsletter was converted from a weekly publication to a daily effort more than eight and a half years ago. I still send weekly "collections" of all the articles by e-mail to all Plus Edition subscribers as well as shorter e-mails to Standard Edition subscribers. I am delighted with the change to a daily format. There is a lot more flexibility when publishing daily and, of course, I can get the news out faster. Reception of the daily edition has been gratifying. The newsletter is now available on the eogn.com web site, using a professional e-publishing platform, complete with RSS news feeds and other technology, all of which make life easier for subscribers as well as myself.
Another feature that I like about the current daily publication is that each article has an attached discussion board where readers can offer comments, corrections, and additional information. The result is a much more interactive newsletter that benefits from readers' expertise. The newsletter originally was a one-way publication: I pushed the data out. Today's version is a two-way publication with immediate feedback from readers.
The 2013 newsletter does differ from one statement I wrote seventeen years ago: "Today's technology allows for a much faster distribution, and it is done at almost no expense to either the producer or the subscribers." If I were to re-write that sentence today, I wouldn't use the phrase, "at almost no expense." I would write, "...at lower expense than publishing on paper."
Since I wrote the original words seventeen years ago, I have received an education in the financial implications of sending bulk e-mails and maintaining web sites, complete with controls of who can access which documents. I now know that it costs thousands of dollars to send hundreds of thousands of e-mails every week. There are technical problems as well. Someday I may write an article about "how to get your account canceled when you repeatedly crash your ISP's mail server."
The truth is I did crash mail servers a number of times in the early days of this newsletter. And, yes, I got my account canceled one day by an irate Internet service provider. I was abruptly left with no e-mail service. The Internet service provider discovered that their mail server crashed every week when I mailed this newsletter, so they canceled my account with no warning. I also have encountered significant expenses for hardware, software, web hosting, bulk mailing services, and office expenses. In order to carry on the effort without breaking the piggy bank, I split this newsletter into two versions: a free Standard Edition and a for-pay Plus Edition. At least the newsletter now pays for itself, including paying for a professional grade bulk mail service.
I was amused a while ago when someone sent a message to me that started with the words, "I hope someone on your staff will forward this message to you." After seventeen years, my staff remains exactly the same as when I started: myself plus one very talented lady who edits this newsletter every week. I do the up-front work; she then converts my written words into real English. She also functions as a business advisor, confidante, and good friend. She has done this for nearly every newsletter since the very first edition.
Pam has edited most newsletter articles despite the travel schedules of both of us; sometimes we both have been in hotel rooms but in different countries. I well remember one week several years ago when I was writing newsletter articles from a hotel room in Rotterdam, the Netherlands, and Pam was editing the articles from her hotel room in California. (We both live in Massachusetts.)
As a computer professional, her travel schedule used to be at least as hectic as mine although she travels less these days. She and I have passed the proposed newsletter articles back and forth by e-mail and later by Dropbox time and again.
Thanks, Pam. I couldn't do it without you.
In the third issue of this newsletter, I answered questions that a number of people had asked. I wrote:
I hope to issue this [newsletter] every week. ... I reserve the right to change my mind at any time without notice. Also, the first three issues have all been much longer than I originally envisioned. I expect that the average size of the newsletter within a few weeks will be about one half what the first three issues have been. Do not be surprised when you see it shrink in size.Well, I was wrong. The first three issues averaged about 19,000 bytes of text. The newsletter never did shrink. Instead, the average size of the newsletters continued to grow. The weekly e-mail Plus Edition newsletters of the past year have averaged more than 120,000 bytes each, more than six times the average size of the first three issues. In fact, each weekly newsletter today is bigger than the first six issues combined!
So much for my prognostication!
As several people have mentioned recently, this newsletter continues to grow with more and more articles published every week. In fact, you receive more genealogy-related articles in this newsletter than in any printed magazine. Subscriptions for the Plus Edition of this newsletter also remain less expensive than subscriptions to any of the leading printed genealogy magazines.
In seventeen years I have missed only eight weekly editions for vacations, broken arms, several hospital stays, one crashed airplane (yes, I was the pilot), and family emergencies. I broke both arms one day and still missed only one newsletter as a result! I found typing on a keyboard to be difficult with two arms in casts. The following week I wrote an article about speech input devices as I dictated that week's newsletter into a microphone connected to my PC. Several months later, I suffered bruises and wrenched my neck severely when I landed my tiny, open cockpit airplane upside down in a treetop and then fell to the ground eighty feet below. Yet I missed only one issue as a result of that mishap.
Over the years I hopefully have become more cautious: I stopped flying tiny airplanes. I am cautious when walking on ice. I also have written more than 12,000 newsletter articles, totaling more than 70 megabytes of text. Someday I really do have to learn how to touch type.
Because of this newsletter, in the past seventeen years I have traveled all over the U.S. as well as to New Zealand and have made multiple trips to Canada, England, Mexico, and to several Caribbean islands. Because of this newsletter, I have met many enthusiastic genealogists. Because of this newsletter, I have had the opportunity to use great software, to view many excellent web sites, and to use lots of new gadgets. Because of this newsletter, I have discovered a number of ancestors. I am indeed fortunate and have truly been blessed.
To each person reading today's edition, I want to say one thing: thank you for being there and for making it possible for me to enjoy three of my hobbies: genealogy, computers, and online systems.
Also, one other sentence I wrote seventeen years ago still stands: suggestions about this newsletter are always welcome.