"This amazing new product..."It sounded like an infomercial on late-night television from Ronco-Popeil. "This amazing product slices and dices..."
"These amazing stories..."
"You will be amazed..."
I wasn't too impressed with the rest of the announcement, either. Once I mentally removed the word "amazing" from the announcement, all that was left was a rather unamazing announcement of a new addition to an existing web site that apparently duplicates what many other web sites already offer. I am not publishing the announcement here.
I will offer two pieces of advice:
1. To any company or other organization that sends out press releases: Write announcements, not advertisements that sound like stupid television commercials. Tone down the hyperbole.
2. To everyone else: Whenever you read or hear the word "amazing" or any other, similar words in commercials or announcements, hang on to your wallet really tight. The thing that is described as "amazing" probably isn't.