"We expect Chromebooks to continue to have a substantial presence in the entry-level price bands during the holidays," according to Stephen Baker, VP of Industry Analysis for Consumer Technology for retail analysis group, NPD Group. "They have consistently accounted for 20-25 percent of the entry-level market for consumer notebooks in 2013 and given the typical consumer (and channel) price sensitivity during the holiday they are very well-positioned to expand that share over the holiday period The significant marketing and advertising support Google is providing its partners is likely to be a key a feature in helping continue to raise awareness of the product and show consumers that it is a reasonably priced alternative to a tablet."
You can read more in an article by Steven J. Vaughan-Nichols in ZDNet at www.zdnet.com/low-end-laptopsthe-rise-of-the-chromebook-7000022991/.
I own one of the earlier Chromebooks and use it often. You can find my past articles about Chromebooks by starting at http://goo.gl/sJoAXR.