Perdue's Harvestland brand, best known for its chicken products sold in grocery stores, has launched its first consumer campaign. The Eat Like Your Ancestors campaign employs food-related nostalgia. The creative features vintage-appearing photography from Stephen Berkman to promote the antibiotic-free brand, USDA Process Verified promise to moms who want to serve their families natural food.
Harvestland, launched in 2006, is the number-one brand of antibiotic-free chicken in the U.S., and the brand's other lines (which also include certified organic chicken products) are also seeing strong growth, according to Perdue.
"We all romanticize about how our predecessors lived," notes Via creative director Amos Goss. "While we may not want to get rid of our smartphones," when it comes to food, "most people would like to go back to a time before over-processed became the norm."
You can read more at http://goo.gl/wdXM6G.
I have to commend Perdue for launching and publicizing a line of foods without antibiotics. The health of their customers obviously is important to the company. However, I do have to question their marketing slogan of "Eat Like Your Ancestors."