How would you like to have a "servant" that monitors the web for you, 24 hours a day, looking for any new mentions of things that interest you? In fact, you already have that available today. Best of all is the price: FREE of charge.
Google Alerts is a service that sends an email to you to inform you of the latest relevant Google results (web, news, etc.) based on your queries. Once configured, you don't have to do anything for the new information to reach you, other than check your email in-box from time to time.
I use Google Alerts to watch for any reference to a mysterious ancestor of mine with an unusual name. Any new mention of him in a web page, a blog, a message board, on Facebook, or most anyplace else on the Internet will result in an email message to me. That message will include a link that I can click to view the original reference.