Announcing Avotaynu Online!

A new web site appeared online this afternoon. It is a significant new undertaking by Avotaynu Inc. Best of all, it includes all articles from 2007 through 2011 published in AVOTAYNU, the International Review of Jewish Genealogy. The following announcement was written by the folks at Avotaynu Inc.:

Avotaynu Inc is pleased to announce the creation of “Avotaynu Online,” an exciting new venture intended to stimulate collaboration among Jewish genealogists in all its forms. Leading participants in the various areas of genealogical research will provide in-depth articles on events and discoveries on a regular basis.

Avotaynu Online will be available free of charge from the venture’s website at, which will be shared simultaneously on Facebook and Twitter. Reports will be delivered in different formats, including text, video, and podcasts.

As a bonus to readers, all articles from 2007–2011 published in AVOTAYNU, the International Review of Jewish Genealogy, are available at no charge at the Avotaynu Online website. Articles from all other years will continue to be available on a subscription basis by visiting

Readers are encouraged to subscribe to the Avotaynu Online news feed by registering their email addresses at the top of our web page, and to also follow public commentary on its articles by “liking” the official Facebook page at as well as our pages at Twitter, YouTube, LinkedIn, Pinterest and other social media outlets.

By virtue of its focus on the in-depth reporting of specific subjects, Avotaynu Online is intended to be entirely distinct from the existing print journal, AVOTAYNU, which for over three decades has covered the broad spectrum of Jewish family history research, and from the weekly “Nu? What’s New?,” which reports breaking stories in the world of genealogy.

Avotaynu Online aims to promote conversation within the genealogical community on the subjects it covers. Unlike print, which is a one-way medium, readers of articles will be encouraged to respond to our authors directly from our pages, and to engage them in developing new lines of thinking. Similarly, unlike print, our authors will be encouraged to revise their articles with new or revised information as soon as it becomes available, so that their stories will continue over time to remain fresh and accurate.

Avotaynu intends to experiment and collaborate. It is our belief that there are subjects tangential to Jewish genealogy that may be of great interest to our readers, such as Jewish travel, history, demographics, and health issues. In the past we have been limited by available space in our quarterly when deciding whether to cover these interesting subjects. The availability of virtually unlimited space on our Avotaynu Online website will free us from this limitation. We have also developed partnerships with prestigious institutions such as the Leo Baeck Institute and the International Institute of Jewish Genealogy, among others, so that we may bring you the best thinking from some of the genealogy’s leading experts.

Managing editor of Avotaynu Online will be Adam Brown, who has for many years been a Curator for the collaborative online family tree hosted by Geni/MyHeritage and is the founder of the Jewish DNA Project at FamilyTreeDNA. Sallyann Amdur Sack-Pikus will be Editor-in-Chief and Gary Mokotoff will be Publisher.

History of Avotaynu Inc
Avotaynu Inc began in 1985 as the publisher of its namesake, AVOTAYNU, the International Review of Jewish Genealogy. To date 117 issues of AVOTAYNU have been published. In 1991, the company expanded its efforts to provide the tools genealogists need to research their Jewish family history by publishing its first book, the award-winning “Where Once We Walked.” To date, the company has published 70 books. For its publishing efforts, the company received the “Body of Work” award of the Association of Jewish Libraries. This award has been given only four times in the past 20 years. In 2001, Avotaynu added “Nu? What’s New?,” a weekly e-zine that provides information about current events that affect Jewish family history. In 2009, Avotaynu introduced the AVOTAYNU Anthology, which provides the online ability to search back issues of the publication using a full word search engine provided by Google. Avotaynu Online is it newest venture.

One Comment

Adam Brown is one of the smartest genealogists with whom I’ve ever had the pleasure of working, plus he is a tireless advocate for the Jewish genealogy community and simply a good man. I’m excited to see that the site is getting attention and I encourage people to follow its very informative Facebook page, even if (like me) you are not Jewish.


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