Perdue’s Harvestland brand, best known for its chicken products sold in grocery stores, used to have an advertising campaign entitled “Eat Like Your Ancestors.” The campaign featured vintage-appearing photography and promoted the antibiotic-free brand that promised to provide all-natural food.
Harvestland, launched in 2006, is the number-one brand of antibiotic-free chicken in the U.S., and the brand’s other lines (which also include certified organic chicken products) are also seeing strong growth, according to Perdue.
“We all romanticize about how our predecessors lived,” notes Via creative director Amos Goss. “While we may not want to get rid of our smartphones,” when it comes to food, “most people would like to go back to a time before over-processed became the norm.”
You can read more at http://www.harvestlandbrand.com/eat-like-your-ancestors.
I have to commend Perdue for launching and publicizing a line of foods without antibiotics or other poisons. The health of their customers obviously is important to the company. However, I do have to question their marketing slogan of “Eat Like Your Ancestors.”
From what I have learned about the diets of my ancestors, I don’t want to eat like that! To be sure, they didn’t suffer with antibiotics. However, from what I have been told and have read, my ancestors ate natural foods… that is, naturally hi-fat, high-cholesterol, and high salt foods.
My older relatives have described the foods they were served as children by my grandparents and great-grandparents. A bit of reading reveals the common diets of earlier generations throughout the U.S. and Canada and perhaps elsewhere.
In the days before refrigeration and before canning was popular, most meat and many vegetables were preserved by the use of salt… a lot of salt. These were then stored in a root cellar or any other place that was cool.
Salt pork was one of the basic food groups of our ancestors. It was used in most everything, from baked beans to all sorts of vegetables. As a child, I remember occasionally eating fried salt pork as the main course at dinner and was told my grandparents did the same only perhaps more often. I shudder to think of the salt and fat (or cholesterol) levels I consumed. I believe my ancestors at fried salt pork much more often than I ever did.
As a child, I lived on a small farm where we had our own cows, pigs, chickens, and other animals, along with a large garden. My family ate real (high-fat) butter, cream, and lots of other high-fat foods. I well remember that one treat I enjoyed was drinking fresh buttermilk. I cannot even imagine how much fat was in a glass of fresh buttermilk!
We grew most of our own vegetables but most of them were canned and stored for later consumption. Canning appears to be quite healthy but I am told that earlier generations salted their vegetables and meats. I am sure the sodium levels were out of sight, contributing to high blood pressure and other circulatory problems: heart attacks, strokes, and more.
My mother reported that, as a child, her family had lots of fresh fruits all summer when those products were in season, but nothing through the rest of the year. Fresh fruits were not available in the off-season while canned, not fresh, vegetables were available year-round. Living in a northern climate, she only saw bananas and citrus fruits at Christmas time.
“Eat Like Your Ancestors”??? Count me out! I want to be healthy.
I am glad to see Perdue switch to antibiotic-free chickens but I question their advertising slogan of “Eat Like Your Ancestors.” I hope to eat BETTER than my ancestors!
What non-healthy foods did your ancestors eat? Do you want to eat like your ancestors?