Today’s announcement strikes me as an excellent marriage. Formerly known as DC Thomson Family History, Findmypast is a British-owned provider of more than a billion records of interest to genealogists. The company has 18 million registered users across its family of online brands, which includes Lives of the First World War, The British Newspaper Archive and Genes Reunited, amongst others.
Mocavo is a web site that provides the most effective genealogy search engine available today. It works in a similar fashion as other search engines (Google, Yahoo, Bing, and others) with the exception that Mocavo indexes only genealogy web sites and does so with extra software tools not available in the other search engines. As a result, it is very effective at finding historical information about people.
About a year and a half ago, Findmypast acquired the assets of Mocavo. (See my earlier article about the acquisition at http://goo.gl/03aEZe.) Today, Findmypast announced the merge of the two web sites. I’ve been waiting for a year and a half for this to happen. It has to be good news for all of us. Findmypast appears to now have added the strength of Mocavo’s search capabilities to the Findmypast web site. You might want to take special note of two items in the announcement:
1. The transition will begin immediately and is expected to be completed within the next few months.
2. As part of Findmypast’s commitment to sustain Mocavo’s ‘free forever’ promise, Mocavo subscribers will continue to enjoy free access to all of the same records that were previously published for free on Mocavo.
Here is the full announcement:
Findmypast and sister site Mocavo Come Together
The move is part of Findmypast’s plans for continued expansion in the US
Leading family history website Findmypast, has today announced that sister site Mocavo will be incorporated into Findmypast to create a single experience for customers interested in discovering more about their family history.
The move forms an important part of the US growth strategy set out by Annelies van den Belt, CEO of Findmypast, and will bring the best aspects and features of both sites into one place.
The two websites are currently working together to transfer Mocavo’s strengths and expansive record collections over to Findmypast.
The transition will begin immediately and is expected to be completed within the next few months.
The move is part of Findmypast’s continued expansion and growth in the US market. By merging the two brands, Findmypast will create a more focussed and efficient business that will offer a more comprehensive experience to US customers while continuing to offer the industry’s best British and Irish collections.
In 2016, Findmypast will also be publishing hundreds of millions of new and exclusive US records to further enhance the experience for US family historians.
As part of Findmypast’s commitment to sustain Mocavo’s ‘free forever’ promise, Mocavo subscribers will continue to enjoy free access to all of the same records that were previously published for free on Mocavo. In addition, they will be invited to take advantage of a subscription to Findmypast equivalent to their existing Mocavo subscription. Mocavo customers can easily import their family trees onto Findmypast and can immediately start to receive hints opening the door to new discoveries that they never knew existed. A subscription to Findmypast will allow them access to the site’s entire collection of records, containing over eight billion names, as well as the thousands of new records released by Findmypast every week.
Annelies van den Belt, CEO of Findmypast, said; “A key part of our 2016 US growth strategy is to centralise our efforts on one core brand, Findmypast. Combining Mocavo’s strengths and Findmypast’s massive collection of British and Irish data will allow us to provide a richer and more comprehensive experience to family historians all over the world.”