How MyHeritage Found a New Business in DNA

The TechCrunch web site has an interesting article about MyHeritage’s DNA business. Well, it was interesting to me because MyHeritage is the sponsor of this newsletter. However, I suspect a lot of other genealogists will also be interested in the reasons why MyHeritage added DNA to the company’s product lines and the success that MyHeritage has had with DNA. The article also shows the easy-to-read reports that MyHeritage.com’s DNA testing produces.

The article states, “During the holiday season alone, MyHeritage sold 400,000 DNA kits, up from the just 36,000 it sold in November and December 2016.”

I was surprised that the article also described the impact of DNA testing to the company’s finances.

You can read the full article by Frederic Lardinois in TechCrunch at: http://tcrn.ch/2rxn14q.

6 Comments

Don’t see much that is better/worse then other DNA labs. I tested at AncestryDNA, FTDNA and 23andMe. I also uploaded mu results to MyHeritage. Some notifications from MyHeritage have been interesting since it appears some people only tested at MyHeritage. I also utilize Gedmatch.
For a few years I had a free account at MyHeritage but I was limited in what I could do. I rec’d several emails to join MyHeritage but everything was in US dollars. I phoned MyHeritage about US verse Canadian exchange and after several minutes on the phone they dropped the price 2x so, I decided to try it and see what relatives may have tested at MyHeritage. I doubt I will renew since I make much more use of Ancestry.
I also managed to receive a discount price on Ancestry and have subscribed for about 10 years.

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    New DNA matching, compare two matches and all that they match, gives possible relationship to each person. This just came out recently. Great addition!!!

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I transferred my raw DNA data to My Heritage some time ago. Interestingly, they are showing much more Ashkenazi results then have been found in my Ancestry, 23and me and Family Tree DNA results. It looks to be almost doubled. Not sure why this has happened.
And, I would like to know if they are including the X gene results. This would be most helpful were they to do this.

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I tested my DNA on Ancestry and uploaded the results to MyHeritage and FTDNA. I have noticed a good increase in matches on MyHeritage recently, but the big problem on MyHeritage is that very few people have a tree uploaded or created on the site. Those that do have a tree usually have only a few entries. This makes a large percentage of the matches nearly useless since you can’t tell who the common ancestor is. You can always message the people with the matches, but sometimes it takes weeks to hear back or never. I think a lot of newbees are doing DNA testing hoping it will do all their work for them without knowing that you also have to do traditional genealogy work too.

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(All) those sites should tell people how valuable it is to also upload a tree. I am sure they have data which tells how many more responses people get (for those who want responses, that is) who have trees uploaded too.

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I used to check my new DNA matches weekly on Ancestry and My Heritage. This became a waste of time because it seems 90% of the new DNA clients do not have a family tree attached. At least Ancestry has the “shared matches” option which may help you narrow the untreed matches to certain branches of my family tree.

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