Findmypast and Living DNA Announce a Partnership

The following announcement was written by Findmypast and Living DNA:

  • The two leading British companies are creating a new DNA experience focused on uncovering British & Irish roots
  • New service will be launched in Fall 2018
  • Living DNA tests now available at Findmypast  

Thursday July 19th: Leading British and Irish family history website, Findmypast, has today announced a new partnership with the providers of the world’s most advanced DNA test, Living DNA.

Together, the two British companies are creating a new DNA experience that is designed to help customers explore their British and Irish roots. This new experience will combine cutting-edge science with traditional family history research methods, allowing families to discover more about their past and present.

Living DNA’s tests provide a unique breakdown of ethnic identities associated with 21 regions across Britain and Ireland by analyzing unique combinations of linked DNA. This proprietary method delivers a level of detail that is currently unmatched by any other test available on the market.

By combining technology from the leading British DNA company with deep expertise and Findmypast’s vast collection of more 9 billion historical records and newspaper articles, family historian’s will be able to make new discoveries about their British & Irish genetic history.

Living DNA testing kits are now available to purchase at  and new, co-branded kits will be launched when the integrated Findmypast and Living DNA service is introduced later in the year.

“Our partnership with Findmypast continues Living DNA’s mission to make DNA testing simple. We are passionate at not only providing cutting edge ways of looking at your DNA but to do so with strict privacy measures by  never selling your data. This partnership allows the most precise DNA test on the market to work together with Findmypast’s family history records in a way not done before” says Living DNA Co-Founder, David Nicholson.

Tamsin Todd, CEO of Findmypast, said: “As the world leader for British and Irish records, we work hard every day to help our customers feel the thrill of making discoveries about their families. I’m delighted that we are partnering with a British company, Living DNA, who are pioneers in DNA technology, and look forward to combining our expertise in DNA technology and historical records to help people around the world connect with their British and Irish roots.”

For more information, please visit


Price is rather steep. £99 is about $130 US and about $175 Canadian.


    Considering what the results LivingDNA have done- it’s worth $! and by the way it is $USD 99 dollars, not GBP 99 pounds.
    Can’t get more detailed of my British ancestry anywhere else.


    Includes autosomal, mitochondrial and Y so is good value for all that, but no person-to-person matching YET.


    It’s honestly not worth it. Long waits, poor customer service, small userbase outside the UK, and fairly questionable projections.

    And they don’t actually do their own testing. They contract the lab of one of the major players, which I suspect contributes to the high pricing.


    what is the price for you for the other tests at ancestrydna, familytreedna, myheritage, 23andme


    Price on the web page we were feferred to is definitely marked with the GBP sign (£), where did you guys see $99 USD?



    For the U.S. market, MyHeritage is pretty much always “on sale” for $59, Ancestry and 23andMe are listed at $99 but usually on sale for under $80, and with FTDNA it depends on the specific test but is similarly low. I just bought another Ancestry kit for $59, and my last ancestry-only 23andMe kit was on sale for $39.

    LivingDNA did $49 kits at RootsTech this year, but even with their massive marketing presence there, they couldn’t compete with the big four. The narrow geographic focus combined with a poor customer service reputation scares people away. Ironically, it’s the same issue Findmypast has here, which is why I’m surprised both companies have decided to double down on that aspect by linking up. They would’ve done better, in my view, to follow the MyHeritage and FTDNA corporate examples by becoming more explicitly international and diverse.

    For the record, I bought multiple LivingDNA kits at RootsTech, which was the last week of February. One came back with vague results (which I’d been warned by others to expect), and the other still hasn’t processed even though the lab said it was received in early March.


    Oh! Just spotted this paragraph near the bottom of the landing page:

    “Get the world’s most detailed ethnicity results for free, including your British and Irish regional breakdown. You’ll also be able to connect with living family members if you choose to. We accept autosomal DNA uploads from AncestryDNA, 23andMe, MyHeritage and Family Tree DNA. If you have a different test please contact us on”

    That looks like a good option for those who have already invested in testing elsewhere.


Has Findmypast finally given up on the U.S. market push? It seems like they’ve reverted back to fully emphasizing their original “British and Irish” marketing.


Leave a Reply

Name and email address are required. Your email address will not be published.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <pre> <q cite=""> <s> <strike> <strong> 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: