MyHeritage Partners with British Retailer WHSmith to Distribute DNA Kits

The following announcement was written by MyHeritage:

Tel Aviv, Israel & London, United Kingdom, September 7, 2018 — MyHeritage, Europe’s leading service for DNA testing and family history, announced today the launch of a retail partnership with WHSmith. This marks the first partnership of its kind for MyHeritage in the UK, and the first time that MyHeritage DNA tests will be available for purchase in retail stores in Europe.

Under the new partnership WHSmith distributes a unique product named MyHeritage Family History Discovery Kit, which bundles MyHeritage’s popular at-home DNA test with 3 months of access to MyHeritage’s suite of premium online genealogy services. This allows consumers to receive detailed ethnicity reports and connect with their relatives around the world through the power of DNA testing, and to utilize MyHeritage’s 9-billion-strong collection of historical records and family tree tools to embark on a journey to uncover their family history.

The distribution of the kits via local retail stores caters to the surging demand for at-home DNA testing throughout Europe, and in the UK in particular. The affordable price of the MyHeritage Family History Discovery Kit available through WHSmith, £89, makes it an ideal gift for the Christmas season ahead.

The MyHeritage DNA test is notable for its ease of use. It involves a simple 2-minute cheek swab. In addition to the DNA test, the Family History Discovery Kit comes with 3 months of access to MyHeritage’s Complete plan, which includes all family tree features and historical records on MyHeritage, seamlessly integrated with the DNA test results.

“Interest in DNA testing and family history research in the UK market has skyrocketed lately,” said Akiva Glasenberg, MyHeritage’s Business Development Manager. “We have created a unique bundled product to satisfy this need and are pleased to offer it to UK consumers through selected WHSmith High Street stores. Customers can look forward to discovering their ethnic origins and family history and making use of MyHeritage’s vast DNA database and historical record collections to make new connections with their relatives in the UK and overseas.”

The MyHeritage Family History Discovery Kits are on sale in 200 WHSmith High Street stores, as well as online via www.whsmith.co.uk.

About MyHeritage

MyHeritage is Europe’s leading service for family history and DNA testing. As technology thought leaders, MyHeritage has transformed family history into an activity that is accessible and instantly rewarding. Its global user community enjoys access to a massive library of historical records, the most internationally diverse collection of family trees and groundbreaking search and matching technologies. Launched in November 2016, MyHeritage DNA is a technologically advanced, affordable DNA test that reveals ethnic origins and previously unknown relatives. Trusted by millions of families, MyHeritage provides an easy way to find new family members, discover ethnic origins, and to treasure family stories, past and present, for generations to come. MyHeritage is available in 42 languages and is the most popular family history and DNA service throughout Europe. www.myheritage.com

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