Even if you’re the kind of person who scorns tasteless green beer, you might enjoy a Guinness for Saint Patrick’s Day. And why not? Unlike shamrock pins and wild partying sure to take place on March 17th, Guinness drinking really is a longstanding tradition in Ireland, as well as the Irish diaspora. But it’s a folk tradition that’s inextricably tied up with almost a century of commercial advertising, according to Brenda Murphy, a gender studies professor at the University of Malta.
I am sure that Brenda Murphy must have conducted extensive on-site research on this topic! You can read her findings in the Jstor.org web site at: https://daily.jstor.org/why-we-drink-guinness-on-st-patricks-day.