A DNA ancestry company criticized for letting police use its gene databases is turning the table on critics. FamilyTreeDNA has now produced a TV advertisement that urges consumers to help them catch criminals.
The television spot, to air in San Diego first, asks anyone who has had a direct-to-consumer DNA test from another company, like 23andMe or Ancestry.com, to upload a copy so that law enforcement can spot any connections to DNA found at crime scenes.
Bennett Greenspan, the firm’s founder, said he had decided he had a moral obligation to help solve old murders and rapes. Now he thinks that customers will agree and make their DNA available specifically to help out.
You can read more about this effort and watch a video of the new advertisement in The Download web site at http://bit.ly/2V8c2Zm.