National Geographic Society’s Genographic DNA Project to Shut Down

The National Geographic Society’s Genographic Project is shutting down. The project’s web site at states:

Genographic Project Update

The Genographic Project was launched in 2005 as a research project in collaboration with scientists and universities around the world with a goal of revealing patterns of human migration. Since then, nearly 1 million people have participated in The Genographic Project through National Geographic’s “Geno” DNA Ancestry kits. The public participation phase of this research project is ending and, as a result, effective May 31, 2019, Geno 2.0 DNA Ancestry kits are no longer available for purchase. If you have already purchased a kit, you may still send it in for processing in accordance with the Terms and Conditions of sale.

National Geographic currently plans to maintain this site, through which customers may access their results, until the end of 2020. Please see our FAQ page for more information.

You can read more at and details about the End of Kit Sales and Previously Purchased Kits at


Any idea why it’s shutting down? Lack of interest / participation? Privacy concerns? Something else?


I did the test, but was disappointed in really no information. Hopefully their research will be preserved.


It is indeed bizarre that neither their main page nor their FAQ page say anything about “why”! Presumably they can’t make enough money at it due to increasing competition from Ancestry, Living DNA, etc. etc.


This was a research project the public was invited to participate in; I don’t imagine that it was ever meant to continue indefinitely.


JUST learn’t of this and very disappointed. I had expected to learn more about my ancestry as time went by and the database gained more people and more became known about different part of the human genome but I rec’d nothing after the initial results.
I’m sure they have their contract written such that they can shut down without giving us compensation but they should at least tell us why they are doing it.


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