The following announcement was written by Janet Hovorka and Jessica Taylor:
From Competitors to Community: Two Women’s Mission to Unite the Genealogy Industry
As Genealogists They’ve Dedicated Their Lives to Helping Others. Their Competitors Are No Exception.
SALT LAKE CITY, UTAH, February 1, 2017 – Janet Hovorka and Jessica Taylor are both successful entrepreneurs in their own right in the booming family history industry. Hovorka, an industry leader for nearly two decades, has built several genealogy brands, including genealogyDOTcoach, a one-on-one genealogy consulting business, and Family ChartMasters, creating heirloom-quality family charts. Likewise, Taylor started Legacy Tree Genealogists in 2004, which has become the world’s highest client-rated genealogy research firm and has grown into a million-dollar business.
The pair crossed paths at a genealogy conference, and hit it off, drawn to their similarities—working mothers that wanted to take what was considered as “a hobby” by many and capitalize on the potential to grow their businesses and allow them to help bridge the divide between individuals and their ancestors on a much larger scale
“Genealogy is considered one of the largest online hobbies,” explained Taylor. “But as a small business community, many operations are still learning how to mature into the larger genealogy industry and gain the knowledge necessary to compete.”
Discouraged by the lack of a formal entity available to mentor small business and provide a cohesive community for genealogy startups to bounce ideas off one another, Taylor and Hovorka decided if an organization didn’t exist, they would create one – and the Genealogy Business Alliance was born.